Noah’s ark in Hong Kong
This city’s three billionaire Kwok brothers have just the answer for the rising waters threatening the global economy: the world’s first life-size replica of Noah’s ark, built to biblical specifications off the coast of this recession-struck Chinese financial center.
The message in its 450-foot-long hull, its rooftop luxury hotel and 67 pairs of fiberglass animals: “The financial tsunami will be over,” says Spencer Lu, the Kwoks’ project director at Noah’s Ark, which is opening soon.
The land-bound ark wasn’t built in response to the current global turmoil; it has been in the planning for 17 years. But the financial storm provides a nice marketing hook for the Kwoks’ ambitious project, which will probably need to lure visitors from beyond Hong Kong’s city limits to be an economic success.
It also ups the ante in the competition to build a big ark. Middle brother and ark champion Thomas Kwok insisted that it be constructed according to biblical specs, in part to distinguish it from one in the Netherlands that actually floats and boasts real farm animals but is just one-fifth the size of the biblical original.
Minders of the Dutch ark say they were in touch with the Hong Kong team and don’t see it as competition. “We stand for the same goal as far as I can tell,” said Jacky Baken, a 35-year-old gardener who quit her business to work full time on the ark. She says the group is at work on a full-size water-going version. And, she says, “We’re still the first one with the floating ark.”
These are just the latest additions to a veritable ark armada built around the world by the devout and the merely driven — from a 300-foot-long ark built by a pastor in the Canadian town of Florenceville, New Brunswick, to one built by Greenpeace in 2007 on Turkey’s Mount Ararat, warning of “impending climate disaster.”
The Kwok brothers, backers of the Hong Kong ark, are heirs to their father’s blue-chip Sun Hung Kai Properties Ltd., which at the height of the real-estate boom was the world’s largest property developer by market capitalization. But the brothers squabbled in recent years, and last year the board voted to oust eldest brother Walter Kwok as chairman and installed their 80-year-old mother to succeed him.
The Noah’s Ark project reflects Thomas Kwok’s evangelical Christian faith. During the 1990s, he set up a church on the 75th-floor pyramid atrium atop Sun Hung Kai’s Central Plaza office complex. The Noah’s Ark project was initially hatched as a theme park with rides, until Mr. Kwok decided the project should be something more than that. It was held up in planning for several years, and construction on the ark’s foundations didn’t begin in earnest until 2004.
The Kwoks’ version of the ark, which sits on 270,000 square feet of space and was developed in conjunction with five Christian organizations, houses a restaurant, exhibition hall and children’s museum in addition to the Noah’s Resort hotel. Mr. Kwok won’t disclose the cost of the project, which is beached on a small island in Hong Kong’s harbor most reachable via ferry, at the foot of a busy bridge that connects the city to its airport.
Source: WSJ.com
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